What Is the Process That Turns Marketing Plans into Action

question 48

Multiple Choice

What is the process that turns marketing plans into action assignments and ensures that these assignments are executed in a way that accomplishes the plans' objectives?

• A) strategic planning
• B) strategic analysis
• C) strategic design
• D) implementation

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Definitions:

Geofencing

A location-based technology that creates a virtual boundary around a geographical area, triggering an action when a device enters or leaves that area.

Strip Mall

A type of shopping mall or plaza that is typically open-air and has a row of retail stores, services, or restaurants, usually accessible from a large parking area.

Coupons

Promotional tools used to offer discounts or rebates on products or services, aimed at increasing sales and customer loyalty.

Marketing Concept

A business philosophy suggesting that company success is achieved by identifying and satisfying the needs and wants of customers.