What Might a Salsa Manufacturer Do to Reduce the Likelihood

question 71

Multiple Choice

What might a salsa manufacturer do to reduce the likelihood customers would switch from its brand to a competitor's?

• A) offer incentives to get buyers to repeatedly purchase its brand until they do it out of habit
• B) switch distribution to different outlets
• C) increase the social visibility of the product category of its brand
• D) raise the price of its brand relative to competitors' to reduce the level of consumer involvement

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Definitions:

Sperm

The male gamete or reproductive cell involved in sexual reproduction.

Nematodes

A phylum of worms also known as roundworms, characterized by elongated, cylindrical bodies, and often found in soil and aquatic habitats.

Insects

A group of arthropods distinguished by having a body divided into three sections (head, thorax, abdomen), three sets of legs, complex eyes, and a single pair of antennae.

Invertebrates

Animals without a backbone, comprising a diverse group including insects, mollusks, and arachnids.