Researchers at PPG Industries Spent Considerable Time,effort,and Money Developing a Bluish

question 25

Multiple Choice

Researchers at PPG Industries spent considerable time,effort,and money developing a bluish windshield that would let in filtered sunlight but block out heat.Little market research was done,but the scientists were convinced that this new product would be significantly better than existing windshields even though they were more expensive and of a different colour than the current models on the market.What type of orientation does PPG most likely have?

• A) sales
• B) customer
• C) production
• D) promotion

---

Definitions:

Optimal Resources

The most efficient allocation of resources that results in the maximum output of goods and services.

Health Care Industry

A sector that provides medical services, manufactures medical equipment, or drugs, and offers medical insurance.

Out of Pocket

Expenses that are paid directly by an individual, often referring to medical expenses not covered by insurance.

Health Care Costs

This term covers the expenses associated with medical and health services, including prevention, diagnosis, treatment, and rehabilitation.