For Years,the Slogan Used in All the Advertising Done by British

question 56

Multiple Choice

For years,the slogan used in all the advertising done by British Airways was "Putting people first." In this short phase,what did British Airways capture the idea of?

• A) the marketing concept
• B) the societal concept
• C) Maslow's hierarchy of needs
• D) the sales orientation philosophy

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Definitions:

Necessary and Proper

A clause in the U.S. Constitution granting Congress the power to pass all laws deemed necessary and proper for carrying out its enumerated powers.

XYZ Affair

A diplomatic incident between France and the United States in 1797-98, which led to an undeclared naval war, caused by French demands for bribes from American negotiators.

Domestic Political Ramifications

The consequences or effects on a country's internal politics resulting from specific actions, policies, or events.

Republic's Ideology

A set of beliefs and values that emphasizes the welfare of the community over individual interests, supporting a form of government where power resides in elected individuals representing the citizen body.