You Are in Charge of the Marketing Program at Cedarstream,a

question 35

Multiple Choice

You are in charge of the marketing program at Cedarstream,a manufacturer of recreational vehicles,and have been asked to create a company that acts in compliance with the marketing concept and has a market orientation.What will you most likely do as your first action?

• A) hire new salespeople to find new customers for Cedarstream vehicles
• B) create cross-functional entrepreneurial teams to overcome the difficulty of getting people from different functional areas to work together in developing new products.
• C) reorganize the company and make marketing the most important department
• D) expand the advertising budget so that potential customers will be more aware of Cedarstream's products

---

Definitions:

Traditional Management

A leadership approach characterized by hierarchical organizational structures and clear, top-down directives focused on efficiency and control.

Sense of Alienation

A feeling of disconnection or estrangement individuals may experience within their workplace or society.

Greater Competitiveness

The enhanced ability of a company or country to compete more effectively and successfully in the marketplace.

Deep Bond

A profound connection or strong relationship between individuals.