Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 20

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?

• A) relationship marketing
• B) transformational marketing
• C) commitment selling
• D) marketing engineering

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Definitions:

Sensory Adaptation

The process by which sensory receptors become less sensitive to constant stimuli over time, allowing organisms to focus on changes in their environment.

Just Noticeable Difference

The minimal change in a stimulus that can just barely be detected by an organism.

Absolute Threshold

The minimum intensity of a stimulus that can be detected by an organism's sensory systems at least 50% of the time.

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave.