One of the Reasons Given for the Decline of the Passenger

question 107

Multiple Choice

One of the reasons given for the decline of the passenger rail industry in Canada is the fact the industry defined its mission as trains and not as transportation sources.What did the railroad industry fail to do?

• A) empower the consumer
• B) ignore the marketing concept of serving customer needs and wants
• C) define its mission in terms of the benefits its customers seek
• D) have a sales orientation

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Definitions:

Comprehensive Insurance

A type of insurance that covers the repair or replacement of parts of an insured car damaged by vandalism, fire, flood, wind, earthquakes, missiles, falling objects, riots, tree sprays, and other disasters; it also covers if the car is stolen.

Collision Insurance

A type of insurance that pays for the repair or replacement of an insured car if it is damaged in a collision with another vehicle or object, or if it overturns, no matter who is at fault. This type of insurance is usually required if there is a loan on the car.

Deductible

Part of the repair or damages that a driver has to pay before the insurance company pays.

Drag Factor

A coefficient used in physics and engineering to quantify the resistance of an object moving through a fluid or air.