What Does One-To-One Marketing Entail

question 110

Multiple Choice

What does one-to-one marketing entail?

• A) utilizing customer information to build long-term,personalized,and profitable relationships with customers
• B) having the company spend vast sums of money to enable every customer to direct what kind of goods and services she would like the company to build for her
• C) having the company hire a marketing consultant to perform one-to-one interviews with all of the company's customers in order to build high-quality products and services
• D) utilizing company resources to ensure that each customer is put into direct contact with another company customer in order to build favourable word-of-mouth endorsements

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Definitions:

Turn and Earn

A retailing strategy that measures how quickly inventory is sold and replaced over a specific period of time, indicating the efficiency of inventory management.

VMI System

Vendor Managed Inventory, a streamline strategy where the supplier assumes the responsibility of managing inventory levels for the customer.

VMI System

Vendor Managed Inventory (VMI) is a supply chain practice where the supplier manages the inventory of the customer, typically by having access to the customer's inventory data.

Replenishment Lead Times

The time interval between placing an order for a product and when it is received and ready for use or sale.