Why Should Firms Answer the Question,"What Is Our Business

question 122

Multiple Choice

Why should firms answer the question,"What is our business?"

• A) to maximize profits while keeping the employees happy
• B) to ensure that the firm stays on track and focused on its highest quality goods and services offered to the marketplace
• C) to ensure that the firm keeps focusing on its goods and services and on the organization's internal needs while avoiding becoming preoccupied with customers
• D) to encourage innovation and creativity by reminding people that there are many ways to satisfy customer wants

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