Lawler Landscaping Company Sells All Kinds of Ornamental Plants

question 98

Multiple Choice

Lawler Landscaping Company sells all kinds of ornamental plants.Lawler's management believes that its customers will buy more plants if its salespeople use aggressive marketing techniques because ornamental plants are nonessential items for most homeowners.What type of orientation does Lawler have?

• A) production
• B) marketing
• C) sales
• D) customer

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Definitions:

Distributive Tactics

Strategies used in negotiation that focus on dividing or allocating resources between parties, often seen as a win-lose scenario.

Attitudinal Structuring

The process of influencing or changing the attitudes and perceptions of others within an organization to achieve desired outcomes.

Mutual Gain

A situation or outcome where all parties involved in a negotiation or transaction benefit or achieve their objectives.

Objective Criteria

Measurable or observable standards used to evaluate performance, outcomes, or decisions, free from personal biases.