Four Competing Philosophies Strongly Influence the Role of Marketing and Marketing

question 126

Essay

Four competing philosophies strongly influence the role of marketing and marketing activities within an organization.Name and briefly describe each of these four philosophies.

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Definitions:

Resocialization

Resocialization occurs when powerful socializing agents deliberately cause rapid change in one’s values, roles, and self-conception, sometimes against one’s will.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, including ways of thinking, feeling, and behaving.

Socialization

The lifelong process through which people learn the norms, values, behaviors, and social skills appropriate to their society.

Cultural Standards

The accepted values, norms, and practices that guide behavior and expectations within a specific culture or society.