Which of the Following Statements About the Societal Orientation Is

question 153

Multiple Choice

Which of the following statements about the societal orientation is true?

• A) Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation.
• B) The societal marketing concept is very different from the market concept.
• C) Marketers try to deliver all benefits sought by customers even if that results in a negative effect on the environment.
• D) Organizations have either a social or economic justification for their existence.

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Definitions:

Lower-Level Needs

Fundamental physiological and safety needs in Maslow's hierarchy, such as food, water, and security, that must be satisfied before higher-level needs.

Self-Esteem

An individual's subjective evaluation of their own worth or value.

Health Promotion

The process of enabling people to increase control over and to improve their health, through lifestyle and environmental changes.

Wellness Education

Educational activities focused on promoting behaviors that contribute to a healthy lifestyle.