Frequent-Flyer Programs Are an Example of Financial Incentives to Customers

question 20

Multiple Choice

Frequent-flyer programs are an example of financial incentives to customers in exchange for their continuing patronage.After flying a certain number of miles or flying a specified number of times,the frequent-flyer program participant earns a free flight or some other award such as free lodging.What are airlines that use frequent-flyer programs practising?

• A) relationship marketing
• B) transformational marketing
• C) commitment selling
• D) marketing engineering

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