As Part of Instituting an Empowerment Program,what Should a Marketing

question 60

Multiple Choice

As part of instituting an empowerment program,what should a marketing director do?

• A) create a customer-service department and place a key staff person in charge of the department
• B) train the company's staff to judge of the quality of the products the firm produces
• C) allow all non-management employees to resolve problems on their own without prior approval from their immediate supervisors
• D) hire 30 new university graduates who have the latest training in marketing management techniques

---

Definitions:

Unconscious

The unconscious mind consists of processes in the mind that occur automatically and are not available to introspection, influencing behaviors and feelings.

Childhood Experiences

Events and influences occurring during early life stages that significantly impact an individual's development and personality.

Anal Character

Anal character refers to a personality type in Freudian psychoanalysis that results from a fixation at the anal stage, typically characterized by orderliness, stubbornness, and a focus on control.

Oral Character

A personality type Freud identified, stemming from the oral stage of psychosexual development, characterized by dependence, passivity, and behaviors linked to mouth activities, like eating or talking.