What Does One-To-One Marketing Entail

question 110

Multiple Choice

What does one-to-one marketing entail?

• A) utilizing customer information to build long-term,personalized,and profitable relationships with customers
• B) having the company spend vast sums of money to enable every customer to direct what kind of goods and services she would like the company to build for her
• C) having the company hire a marketing consultant to perform one-to-one interviews with all of the company's customers in order to build high-quality products and services
• D) utilizing company resources to ensure that each customer is put into direct contact with another company customer in order to build favourable word-of-mouth endorsements

---

Definitions:

Managerial Bias

The tendency of managers to make decisions based on subjective preferences and beliefs rather than objective evidence.

HRM Task

Activities or responsibilities carried out by the Human Resources Management department, such as hiring, training, and employee relations.

Employee Recruitment

The process of attracting, selecting, and hiring suitable candidates for jobs within an organization.

Employee Selection

The process of interviewing and evaluating candidates for a specific job and selecting an individual for employment based on certain criteria.