What Does the Marketing Concept Include

question 75

Multiple Choice

What does the marketing concept include?

• A) focusing on competitors' offerings to the marketplace and developing items of equal quality but at a lower price for its customers
• B) focusing on competitors' offerings to the marketplace and developing higher quality offerings for customers
• C) achieving short-run profit goals for the organization in order to keep prices as low as possible for its customers
• D) integrating all of the organization's activities,including production,to satisfy customer wants

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