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With an enumerated data type, the enumerators are stored in memory as
Brand Equity
is the value and strength a brand possesses, stemming from consumers' perceptions, recognition, and loyalty.
Category Extension
When a brand expands its existing product line into new categories to reach new markets or segments, leveraging its brand equity.
Resource Use
The manner in which resources are utilized and managed within a system, be it in business operations, environmental contexts, or economic activities.
Brand Capabilities
The skills, resources, and strengths that enable a brand to achieve its goals and perform effectively.
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