Which of These Is Not a Rule of Thumb When

question 69

Multiple Choice

Which of these is not a rule of thumb when using product positioning as a strategy-implementation tool?

• A) "Don't squat between segments."
• B) "Look for the hole or vacant niche."
• C) "Try to serve more than one segment with the same strategy."
• D) "Don't position yourself in the middle of the map."
• E) All of these are valid rules of thumb

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Definitions:

External Goal

Objectives or outcomes sought after that exist outside of an individual's internal desires or motivations.

Drive Theory

A psychological theory that posits human behavior is motivated by biological drives that seek homeostasis.

Physiological Equilibrium

The state of balance or stability in the body's internal environment, maintained through various biological processes.

Drive Reduction

A theory in psychology that posits that actions are motivated by the desire to reduce internal drives, such as hunger, that arise from biological needs.