Which Strategy Seeks to Increase Market Share of Present Products

question 102

Multiple Choice

Which strategy seeks to increase market share of present products or services in present markets through greater marketing efforts.

• A) market penetration
• B) forward integration
• C) market development
• D) backward integration
• E) product development

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Definitions:

Sell or Lease

The commercial decision to either transfer ownership of a property or product for a price or to grant its use to someone else under a rental agreement.

Liable

Legally responsible for one's actions or obligations, often in the context of paying damages or facing legal consequences.

Harm

Damage or injury to a person or property.

Consumer

An individual who purchases goods or services for personal use rather than for manufacture or resale.