What Is the Range for a Firm's Total Weighted Score

question 64

Multiple Choice

What is the range for a firm's total weighted score in an External Factor Evaluation Matrix?

• A) 0 to 5
• B) 0 to 4
• C) 1 to 5
• D) 1 to 4
• E) 0 to 10

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Definitions:

UGC Campaigns

User-Generated Content (UGC) campaigns involve the creation and promotion of content by unpaid contributors or fans, often used for marketing purposes.

CGM Campaigns

Consumer Generated Media campaigns involve strategies that encourage users to contribute content or participate in brand-related activities.

Social Communities

Networks of individuals connected through shared interests, activities, backgrounds, or goals, primarily facilitated by digital platforms.

Organic Brand Impressions

Naturally occurring exposures or views of a brand by consumers, without the influence of paid advertising.