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Whenever Two Firms Merge, It Becomes Especially Important to Evaluate

question 28

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Whenever two firms merge, it becomes especially important to evaluate and consider culture-strategies linkages.


Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, eventually comes to trigger a conditioned response.

Unconditioned Stimulus

A stimulus that naturally triggers a response without any prior learning or association.

Unconditioned Response

In classical conditioning, a naturally occurring reaction to an unconditioned stimulus, such as salivating in response to food.

Successive Approximations

A method used in behavior therapy that rewards behaviors that are progressively closer to the desired behavior.

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