The Brainiacs at the Optimum Computing Corporation Have Developed a Superior

question 35

Multiple Choice

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer. The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer. Since their product is more expensive than their competitors', they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost. Which of the following approaches would be most likely to achieve their goal?

• A) the method used to convey the message
• B) persuasion based upon who they are (source)
• C) persuasion based upon the audience
• D) lowballing

---

Definitions:

Coefficient

A numerical or constant quantity placed before and multiplying the variable in an algebraic expression, or a measure used to describe a statistical relationship.

Occurrence

An instance or event that takes place or happens, often used to refer to the frequency of events in a given context.

Predictive Validity

The extent to which a score or measure can predict future performance or behavior.

Test Outcome

The result or findings obtained from executing a statistical test or experiment.