The Brainiacs at the Optimum Computing Corporation Have Developed a Superior

question 35

Multiple Choice

The brainiacs at the Optimum Computing Corporation have developed a superior notebook computer. The advertising department knows that the purchase of a notebook is a significant investment for the average computer buyer. Since their product is more expensive than their competitors', they will have to convince their target audience that the technology is extraordinary enough to warrant the additional cost. Which of the following approaches would be most likely to achieve their goal?

• A) the method used to convey the message
• B) persuasion based upon who they are (source)
• C) persuasion based upon the audience
• D) lowballing

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Definitions:

Entire Table

Refers to selecting or affecting all records or data within a table in database operations or queries.

Self Join

A type of SQL join where a table is joined to itself to compare rows within the same table.

Parent Table

In a relational database, a table that is referenced by a foreign key in another table (the child table), establishing a relationship between the two.

Allow Zero Length

A database field property that permits the entry of an empty string as a valid value.