Operational Effectiveness Refers To

question 72

Multiple Choice

Operational effectiveness refers to:

• A) the implementation of technology in a business context.
• B) performing the same tasks better than rivals perform them.
• C) the number of times inventory is sold or used during the course of a year.
• D) performing different tasks or the same tasks in different ways.
• E) matching the benefits of a successful position while maintaining an existing position.

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Definitions:

Channel Economies

Cost savings realized through efficient distribution channel management, leading to reduced expenses and improved profitability.

Retailer-sponsored Cooperatives

are partnerships formed by retailers to achieve economies of scale through bulk purchasing, marketing, and distribution.

Dual Distribution

A marketing strategy where a company sells products or services through two or more different distribution channels, often simultaneously.

Parallel Distribution

A method of distribution where products are sold through channels that are not authorized by the original manufacturer.