Link Farming Is a Type of Online Advertising Fraud Where

question 136

Multiple Choice

Link farming is a type of online advertising fraud where fraudsters attempt to:

• A) create a series of bogus Web sites, all linking back to a page, in the hope of increasing that page's results in organic search.
• B) pack a Web site with unrelated keywords in the hope of luring users who wouldn't normally visit a Web site.
• C) search keywords linked to rival ads in the hope of generating impressions without clicks to lower the performance rank of these ads.
• D) frame a rival by generating bogus clicks or impressions that appear to be associated with the rival, in the hope that this rival will be banned from an ad network.
• E) generate bogus impressions that can be linked back to a rival's ad to exhaust the rival's CPM ad budget.

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