Sheets Brand Energy Strips Experimented with a Strategy in 2011

question 64

Multiple Choice

Sheets Brand Energy Strips experimented with a strategy in 2011.The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad.The benefit to customers is that driving one of these mobile billboards saved a lot of money.A renter who would have paid $300 for a four day rental only needed to pay $88 to rent a car featuring the wrap.Sheets benefitted because the cars spread their brand everywhere that they travelled.Sheets used which of the following strategies?

• A)Market penetration
• B)Product development
• C)Related diversification
• D)Horizontal integration
• E)Vertical integration

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Definitions:

Mass Media

Various forms of media technologies that reach a large audience via mass communication.

Throttling Speeds

The intentional slowing down of internet service by an Internet Service Provider (ISP), often in specific circumstances or to manage network traffic.

Net Neutrality

Is the principle that Internet service providers should not restrict access to any online content.

Internet Service Provider

A company that provides customers with access to the Internet, often offering additional related services such as web hosting and email.