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The range of returns (highest to lowest)is the most common risk measure.
Herzberg's Two-Factor Theory
A theory that separates workplace factors into Motivation factors, which can improve employee satisfaction, and Hygiene factors, which can cause dissatisfaction if absent but not necessarily improve satisfaction if increased.
Motivators
The factors in Herzberg’s theory that cause real, long-term motivation, usually containing intrinsic motivation factors (examples: interesting and challenging tasks, advancement, achievement, growth).
Instrumentality
The likelihood that something good (or bad) will come from an increase in effort.
Expectancy Theory
A motivation theory stating that an individual's motivation is related to their expectation of a reward and the attractiveness of that reward.
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