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Expense stops shift the risk of increases in expenses to the lessee while allowing the lessor to retain the benefit of any decrease in expenses.
Missionary Selling
A sales technique where the seller promotes the product indirectly, often by educating the potential buyer about the product without directly pushing for a sale.
Operational Assistance
Support provided to businesses in their day-to-day operations, often involving consultancy and advisory services.
Potential Customers
Individuals or entities who have shown interest in a company's product or service but have not yet made a purchase.
Publicity Campaign
A coordinated promotional strategy aimed at attracting public attention and awareness to a product, service, or event.
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