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Definitions:
Proposal
A detailed plan or suggestion, often a document put forward for consideration to initiate a project or sale.
Buyer's Needs
The requirements, desires, or expectations that consumers have when looking for a product or service.
FAB Formula
A sales technique focusing on the features, advantages, and benefits of a product, designed to present its value proposition effectively.
Customer Profile
A detailed description of the characteristics, behaviors, and demographics of a business's typical customers.
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