While All Marketing Plans Face a Number of Obstacles in Development

question 21

Multiple Choice

While all marketing plans face a number of obstacles in development and implementation. __________ is by far the most commonly occurring obstacle across most firms.

• A) failure to see the whole picture
• B) inadequate information
• C) resistance to change
• D) lack of time for planning
• E) inadequate communication

---

Definitions:

Expectancy Model

A psychological theory suggesting that people are motivated to act in certain ways based on their expectations of the outcome and the value they place on that outcome.

Perceived Relationship

The subjective interpretation or understanding an individual has of their relationship with others, which may not align with reality.

Effort

The use of physical or mental energy to achieve a task, goal, or outcome, often measured by the level of hard work or intensity applied.

Pay

Compensation received by an employee for their work, including wages, salaries, and bonuses.