As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two

question 4

Multiple Choice

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

• A) which brands occupy the same relative space.
• B) how competing brands imitate one another.
• C) voids in the current mindscape for a product category.
• D) how long a brand has held its relative mental image.
• E) how much longer a brand is likely to hold its relative mental image.

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Definitions:

JFrame

A class in Java used to create a window on which components like buttons, labels, text fields can be added.

Content Pane

The primary container in Java Swing that holds the components displayed in a JFrame.

Title Bar

The part of a window that displays the title and usually contains control buttons for closing, minimizing, or expanding the window.

Labels

Identifiers used in programming to name variables, functions, classes, or to mark sections of code for reference.