As a Tool of Positioning Strategy, Perceptual Maps Illustrate Two

question 4

Multiple Choice

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

• A) which brands occupy the same relative space.
• B) how competing brands imitate one another.
• C) voids in the current mindscape for a product category.
• D) how long a brand has held its relative mental image.
• E) how much longer a brand is likely to hold its relative mental image.

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Definitions:

Comprehensive Income

A measure of all changes in equity of a company that result from recognized transactions and other economic events of the period other than those resulting from investments by and distributions to owners.

Unrealized Gains

Profits from investments that have increased in value but have not yet been sold for cash.

Net Income

The total profit of a company after all expenses, including taxes and operating costs, have been deducted from total revenues.

Gain Contingencies

Potential increases in assets or decreases in liabilities that may occur as a result of a future event, and which are acknowledged in financial statements if they are probable and can be reasonably estimated.