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Explain How and Why the Process of Developing a Marketing

question 19

Essay

Explain how and why the process of developing a marketing plan might be more important than the marketing plan document itself. What are the benefits of the planning process irrespective of the actual outcomes of the process?


Definitions:

Achiral

A term describing molecules that do not exhibit handedness; these molecules are identical to their mirror images.

Chiral Molecule

A molecule that cannot be superimposed on its mirror image, often possessing a stereocenter.

Enantiomer

One of two mirror-image forms of a chiral molecule, which cannot be superimposed on each other, similar to left and right hands.

Superimposable

A term used to describe two objects, such as molecules, that can be placed on top of each other in such a way that all parts align perfectly and are indistinguishable.

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