__________ Is Defined as a Business Philosophy Aimed at Defining

question 37

Multiple Choice

__________ is defined as a business philosophy aimed at defining and increasing customer value in ways that motivate customers to remain loyal.

• A) Lifetime value management
• B) Customer orientation
• C) Market orientation
• D) Customer relationship management
• E) Retention management

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Definitions:

NAFTA

The North American Free Trade Agreement, a treaty entered into by the United States, Canada, and Mexico; effective in 1994 to eliminate most tariffs on trade between these nations.

United States

A country in North America consisting of 50 states and a federal district, known for its significant influence in global politics, economy, and culture.

Canada

A country in North America known for its vast landscapes, multicultural communities, and as the second-largest country by area in the world.

Mexico

A country in North America, known for its rich cultural heritage, diverse landscapes, and significant role in the global economy.