In the 5W Model of Customer Analysis, What Is the Primary

question 23

Multiple Choice

In the 5W model of customer analysis, what is the primary emphasis of the "Why" question?

• A) Identifying the situational influences that affect the customer buying process.
• B) Assessing how purchases vary across different distribution outlets.
• C) Determining how the purchase and consumption of one product is related to other products.
• D) Identifying the basic need-satisfying benefits provided by the firm's products.
• E) Assessing how customers consume and dispose of products.

---

Definitions:

Slavery

A system in which individuals are owned by others, deprived of personal freedom and forced to perform labor or services without compensation.

Plessy v. Ferguson

The 1896 Supreme Court decision that upheld racial segregation under the "separate but equal" doctrine, later overturned by Brown v. Board of Education in 1954.

Racial Segregation

The systemic separation of people into racial or ethnic groups in daily life, including housing, education, and employment.

Jim Crow Laws

Racial segregation laws enacted between the late 19th and mid-20th centuries in the Southern United States, enforcing racial discrimination against African Americans.