What Type of Planning Deals with Specific Markets or Market

question 37

Multiple Choice

What type of planning deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets?

• A) market planning
• B) strategic planning
• C) local planning
• D) lower-level planning
• E) tactical planning

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Definitions:

Völkerpsychologie

Early precursor of social psychology, as the study of the collective mind, in Germany in the mid- to late nineteenth century.

Anthropometry

Anthropometry involves the measurement and analysis of the human body's physical dimensions and forms, commonly used in physical anthropology, ergonomics, and clothing design.

Ethnography

A qualitative research method aimed at studying cultures and communities through direct observation and participation.

Athenian Model

Refers to the ancient Athenian democracy, characterized by direct participation of citizens in decision-making processes.