Which of the Following Statements Does Not Describe a Reason

question 6

Multiple Choice

Which of the following statements does not describe a reason why noncustomers do not purchase a firm's products?

• A) Noncustomers have low switching costs.
• B) Noncustomers perceive that they have lower-priced alternatives.
• C) Poor distribution makes the firm's product difficult to find.
• D) Noncustomers do not know that the firm's product exists.
• E) Noncustomers have a basic need that the firm's product does not fulfill.

Recognize the importance of information validation and criteria for decision making.

Comprehend the principles of ethical decision making.

Understand the role and impact of information technology in decision making.

Identify drivers and barriers to creativity in organizational decision making.