Although Internal Data Sources Have a Number of Advantages, One

question 35

Multiple Choice

Although internal data sources have a number of advantages, one of their biggest problems is:

• A) there are rarely enough internal data.
• B) internal data are often not relevant to the marketing issue at hand.
• C) internal data are expensive to collect.
• D) internal data are often in a form that is not readily accessible.
• E) internal data are typically biased.

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Definitions:

Prohibition

The legal act of prohibiting the manufacture, transportation, and sale of alcohol, most famously enacted in the United States from 1920 to 1933.

Andrew Mellon

Andrew Mellon was an American banker, businessman, industrialist, philanthropist, art collector, and politician who served as the U.S. Secretary of the Treasury from 1921 to 1932.

Treasury

A government department responsible for managing the monetary resources, including revenue and expenditure, of a country or state.

Tariffs

Taxes imposed on imported goods, often used to protect domestic industries from foreign competition or to generate revenue.