The Failure to Understand the Difference Between Internal and External

question 36

Multiple Choice

The failure to understand the difference between internal and external issues is one of the major reasons for a poorly conducted SWOT analysis. This happens because managers:

• A) see opportunities and threats as being the same thing.
• B) confuse weaknesses with threats.
• C) see strengths as the only meaningful issue in a SWOT analysis.
• D) confuse strengths with opportunities.
• E) list their marketing options or strategies as opportunities.

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Definitions:

Laptop

A portable personal computer with a clamshell form factor, suitable for mobile use.

Tablet

A portable computing device featuring a touch-sensitive screen that can be used as a platform for applications, browsing the internet, and multimedia consumption.

Operating System

A program that oversees both computer hardware and software assets, offering shared services for various computer applications.

RAM

RAM (Random Access Memory) is a type of computer memory that can be accessed randomly, used for storing the data of currently running programs for quick access.