To Successfully Utilize SWOT Analysis as a Catalyst for Strategic

question 27

Multiple Choice

To successfully utilize SWOT analysis as a catalyst for strategic planning, the marketing manager must focus on several important issues. Which of the following IS NOT one of these issues?

• A) The manager must look beyond the firm's current product offerings.
• B) The manager must find ways to connect the firm's strengths to its opportunities.
• C) The manager must strive to convert weaknesses into strengths.
• D) The manager must attempt to minimize the firm's limitations.
• E) The manager must find ways to transform key threats into strengths.

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Definitions:

Temporal Discounting

The tendency to value immediate rewards more highly than future rewards, affecting decision-making and impulse control.

Delay Gratification

The capacity to withstand the lure of an instant gratification in favor of a future, potentially more significant, reward.

Pocket Money

Typically refers to a small amount of money given by parents to their children on a regular basis to spend as they wish.

Allowance

A fixed amount of money given regularly, typically to children by their parents, as pocket money or for specific purposes.