Each of the Following Statements Describes a Unique Characteristic of the Business

question 39

Multiple Choice

Each of the following statements describes a unique characteristic of the business buying process EXCEPT:

• A) Business buyers have an easier time identifying their needs as compared to consumers.
• B) Business buyers must be keenly aware of both hard and soft costs.
• C) Groups of people, rather than individuals, often make purchase decisions.
• D) Business buyers are less likely to be dependent upon each other.
• E) Business buying is sometimes based on reciprocity where each firm buys products from the other.

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Definitions:

Technology Platform

The underlying technology and software that businesses use to launch products, services, or run their operations more effectively and efficiently.

Service Delivery Model

A framework that defines how services are delivered to customers by an organization, including the processes, people, and technologies involved.

Knowledge Repositories

Centralized digital databases that store, manage, and disseminate information and knowledge for supporting learning, decision making, and innovation within an organization.

E-HR Functions

Electronic human resources functions that leverage internet technology for more efficient and effective HR management practices.