One of the Most Successful and Well-Known Tools of __________

question 17

Multiple Choice

One of the most successful and well-known tools of __________ segmentation is VALS developed by Strategic Business Insights.

• A) psychographic
• B) geographic
• C) demographic
• D) geoclustering
• E) emotional

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Definitions:

Poverty Rate

The percentage of the population whose income falls below a certain threshold, defining them as living in poverty.

Economic Deprivation

A condition where individuals or communities lack the financial resources and essential services to maintain a standard of living considered acceptable in society.

Poverty Rate

The percentage of the population whose income falls below the poverty line, indicating their inability to afford basic needs.

Average Income

A measure of the total income received by the average individual or household within a specified demographic or economic unit over a given period.