Why Are Firms So Obsessed with the Pricing Element of the Marketing

question 45

Multiple Choice

Why are firms so obsessed with the pricing element of the marketing mix?

• A) Because pricing is the most difficult element of the marketing mix to change.
• B) Because the firm's pricing has a direct bearing on its ability to increase revenue.
• C) Because pricing is the only marketing element that matters to customers.
• D) Because pricing is the best part of the marketing mix in which to make an educated guess about the most appropriate strategy.
• E) Because pricing is directly responsible for demand.

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