Because Service Capacity Is Perishable and Service Demand Is Highly

question 77

Multiple Choice

Because service capacity is perishable and service demand is highly time dependent, service firms employ yield management strategies in an effort to:

• A) control costs.
• B) control demand through effective advertising strategies.
• C) establish fair guidelines for overbooking capacity.
• D) shift customer demand to other firms that can handle the excess business.
• E) balance price and revenue considerations with their need to fill unused capacity.

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Definitions:

Institutionalization

The process by which certain practices or norms become established and accepted in an organization or society as a whole.

Identity Gap

The discrepancy between an individual's perceived self and how they believe they are seen by others, or between their multiple social identities.

Resistance

The opposition or reluctance to accept or adapt to changes, ideas, or innovations, often due to inertia, fear, or perceived threats.

Organizational Problem

An issue within a company or organization that impedes its operations, performance, or employee satisfaction, requiring management or structural interventions.