Many Products, Such as Candy, Soft Drinks, and Gum, Are

question 13

Multiple Choice

Many products, such as candy, soft drinks, and gum, are sold via intensive distribution. However, this strategy has a major drawback. What is it?

• A) It maximizes profit margin rather than sales volume.
• B) It encourages customers to shop around for the lowest price.
• C) It promotes a very high degree of brand switching.
• D) The manufacturer must give up a good degree of control over pricing and product display.
• E) It gives customers fewer opportunities to find the product.

---

Definitions:

Individualist Cultures

Cultures that emphasize the importance of personal goals, autonomy, and individual achievement over group goals.

Sense Of Self

A person's understanding and perception of their own identity and individuality.

Object-Relations School

A psychodynamic approach that emphasizes the importance of the infant’s first 2 years of life and the baby’s formative relationships, especially with the mother.

Freudian Theory

A psychological theory developed by Sigmund Freud that emphasizes unconscious processes and childhood experiences in shaping personality and behavior.