In Launching Its New Line of Power Tools, Black and Decker

question 56

Multiple Choice

In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch.

• A) pull
• B) AIDA
• C) institutional
• D) push
• E) placement

---

Definitions:

Salivary Glands

Exocrine glands located around the mouth that produce saliva, which begins the process of digestion and helps maintain oral health.

Basement Membrane

A thin, fibrous extracellular matrix that separates epithelial and endothelial cells from underlying connective tissue.

Connective

Referring to connective tissue in the body, which supports, binds together, and protects organs, including bones, tendons, and fat.

Nervous

The nervous system is the part of an organism that coordinates its actions and sensory information by transmitting signals to and from different parts of its body.