Which of the Following Statements Best Represents the Universal Goal

question 72

Multiple Choice

Which of the following statements best represents the universal goal of all sales promotion activities?

• A) To increase sales volume in the long term.
• B) To stimulate customer interest and attention.
• C) To induce product trial and purchase.
• D) To enhance the image of the firm.
• E) To gain the attention of members of the supply chain.