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Identify the Unique Characteristics of Services (Relative to Tangible Goods)

question 46

Essay

Identify the unique characteristics of services (relative to tangible goods) and list the marketing challenges created by each characteristic.


Definitions:

Biologically Determined

Refers to traits, behaviors, or conditions that are influenced by genetic makeup rather than the environment.

Instinct

An innate, typically fixed pattern of behavior in animals in response to certain stimuli that is primarily genetically coded.

Homeostasis

The self-regulating process by which biological systems tend to maintain stability while adjusting to conditions that are optimal for survival.

Steady State

A condition in which all aspects of a system are in equilibrium or unchanging over time, often used in physics and economics to describe stable systems.

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