What Type of Control Mechanisms Are Used During Implementation to Influence

question 38

Multiple Choice

What type of control mechanisms are used during implementation to influence employee behaviors so that they will support the marketing strategy and its objectives?

• A) input controls
• B) informal controls
• C) social controls
• D) output controls
• E) process controls

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Definitions:

Commercial Paper

A short-term, unsecured promissory note issued by corporations, often used for the financing of accounts receivable, inventories, and meeting short-term liabilities.

Treasury Bill

Short-term government securities issued with a maturity of one year or less, used to finance the government's debt.

High-Quality Corporate Borrower

A corporation with a strong credit rating, indicating a low risk of default to lenders.

Technological Breakthroughs

Technological breakthroughs refer to significant advancements or discoveries in technology that drastically change existing processes, products, or services, often leading to new industries or revitalization of old ones.