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Discuss the issues associated with the increasing fragmentation of mass media audiences. How are advertisers and media companies coping with the issue?
Standard Deviation
A metric indicating the degree of spread or distribution among a collection of numbers.
Sample Size
The number of observations or individuals participating in a study from which conclusions about the larger population can be drawn.
Sampling Frame
The list or database from which a statistical sample is drawn; it represents the population of interest.
Target Population
The total group of individuals for which a research study or statistical analysis is aimed and intended to generalize findings.
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