Greek Yogurt Is a New, Healthy Product

question 4

Essay

Greek yogurt is a new, healthy product. What stage of the lifecycle industry would this product fall under? Explain what characteristics this industry would have?

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Definitions:

Crowdfunding Site

An online platform where individuals or businesses can raise funds for their projects or ventures from a large number of people.

Indiegogo

An international crowdfunding platform where people can raise funds for creative projects, products, or startups.

Lending Model

A crowdfunding model where funds are offered as loans with the expectation that the money will be repaid with interest.

Crowdfunders

Individuals or groups who fund projects or businesses through small contributions typically collected via online crowdfunding platforms.